I help mid-sized businesses and C-level leaders turn complexity into operational clarity, with results you can measure.
01About
I'm Hung Mai, an independent consultant for Digital Operations & Transformation, based in Germany and working remotely with international B2B clients. I build the automation, AI agents, and no-code systems that take manual work off your team's plate. What you get is a running system your team can own and trust, not a slide deck.
02Services
Automated workflows that take manual, repetitive work off your team: from marketing ops to back-office, built to run unattended.
Lead journeys, campaign automation, and AI-driven personalization that turn scattered effort into a measurable pipeline.
CRM setup, tool integration, and operational structure: one source of truth instead of five spreadsheets.
Turning C-level vision into an operational roadmap you can actually execute. I sequence structure before tooling, always.
Custom AI agents and integrations that monitor, decide, and act, including self-healing systems that catch and fix their own failures.
On-demand operational capacity. I step in, build the structure, and hand off a system that runs without me.
03Projects
An agent that watches a 50+ scenario automation platform and auto-detects failed runs, diagnoses the root cause, and applies the fix, with scheduled monitoring and instant alerts.
A 50+ scenario Make.com platform on a PUT-first, master-router design that integrates CRM, payments, scheduling, and project tools into one resilient operational backbone.
A custom web assessment that replaced a licensed product: a multi-rater 360° questionnaire, scored insights, and a clean reporting flow, built from scratch.
An automated pipeline that researches, drafts, and schedules go-to-market content. AI generation paired with human review keeps everything on-brand and on-message.
A webinar campaign with GenAI-generated content and hyper-personalized targeting that redefined registration performance: marketing automation at enterprise scale.
Multi-brand, multilingual preference center with 52+ email groups, CRM sync, and a custom frontend: one consent system across every market.
A multi-week ramp-up strategy with deliverability monitoring and sender-reputation management to protect inbox placement at scale.
04Process
Audit & Discovery
Understanding your current marketing and operations landscape.
Strategy & Architecture
Designing the target state: structure before tooling.
Build & Automate
Implementing systems, workflows, and integrations that run.
AI Enhancement
Adding intelligence exactly where it moves the outcome.
Measure & Optimize
Tracking results, then iterating toward the number.
05Tech Stack
Marketing Automation
Automation & Integration
Development
AI Tools
Collaboration
06Questions
Field notes
Working notes on digital operations, automation, and the unglamorous structure that makes transformation actually run.
Who actually answers your call
Two unrelated allegations from the same week point at the same gap: the model named in your stack may not be the model that actually processes your data.
The default branch was an accusation
Twenty-nine people said yes, one attendance record existed, and the automation told the rest they had missed it.
Four confirmations, none of them real
On day one of running my own AI assistant, the architecture held and the confirmations lied.
